The media industry is going through a transformation and reinvention. The pace of technological change, new economic models, evolution of the consumer behavior and new business models are making it hard for media industry to maintain their existing success model. The threat of disruption is constant now more than ever before. You can’t help but wonder whether you are on the right path or not. The answer is simple: you have to innovate or die!

RPA can help media industry increase efficiency and performance give more time to focus on strategic activities, reduce human errors and cost by 35-65%, improve employee satisfaction and increase collaboration with partner companies.

In this article we will discuss how robotics process automation (RPA) has become an indispensable tool for digital transformation and how it can be used as a strategy for media companies to thrive in today’s market environment.

RPA Benefits in Media Industry

As the media industry continues to grow and evolve, so do the benefits of RPA Businesses across the board are realizing that using RPA technology can help them stay ahead of the curve, save money, and improve productivity.

Read More: 7 Myths About RPA Automation that Everyone Must Know

RPA is a system that automates repetitive tasks in order to make work more efficient. It helps:

1. Reduce Cost
2. Reduced Time Spent Producing Content
3. Eliminate Errors
4. Lowering your operating expenses
5. Improving your operating efficiency
6. Reducing the amount of time it takes to do repetitive tasks
7. Providing more accurate data analysis
8. Improves customer experience
9. Facilitates collaboration between teams across multiple locations

RPA Use Cases in Media Industry

As more companies look to automate business processes, it’s important for them to understand how robots can help them lower costs and improve efficiency. We’ll share some of the best use cases for RPA in media industries:

Customer Service

Customer service is a big part of the media industry, and RPA can be used to automate customer service requests. It can also be used to automate customer service follow-up, escalation and other types of communication with customers.

Workforce Management

It can be used to automate mundane tasks. For example, an HR department may use RPA to add new employees or update their profile information. The same is true for simple data collection and processing tasks as well.

It is also useful in reducing employee downtime. RPA solution will take care of them automatically by scanning through databases or pulling up reports on the fly when needed.

Sales Order Management

Using RPA, you can automate the sales order entry process. This means all of your sales orders are not manually entered into a database. RPA also automates the approval process for new customers. Once you’ve got an initial set of potential customers from leads who have contacted you on social media or through email marketing campaigns, then it’s time for them to be evaluated and approved based on certain criteria like minimum spend requirements and other parameters before any payments are issued.

Customer Management

Customer management is a big part of the process of increasing your network. There’s a growing demand worldwide for broadband access cable TV, landline and mobile telephone. This means that media companies need to upgrade their customer management system in order to be able to identify quickly and accurately the premises that are likely to welcome the services that they provide.

This is part of streamlining the expansion process, a part that is characterized by being repetitive, high volume, and rule-based. All these are process features that call for RPA. With the help of software robots, your sales team can be more proactive by tracking construction sites and knowing exactly to whom and when to make a service offer.

Grouping Files and Emailing to Customers

Using screen scraping, optical character recognition, or basic pattern recognition technologies, bots can extract data from PDFs and Excel files. This decreases the need to key in data by hand. Bots have the capacity to access documents across multiple systems, which allows them to group the PDFs into zip folders according to customers’ names encountered in Excel sheets. After grouping the PDFs, bots can collate them and encrypt them before sending them to clients via email.

Media Companies Need to Innovate Using RPA or Die!

If you’re a media company that’s looking to innovate, then you need to think about how your business can be automated—and fast.

RPA or not, the future is coming and it’s going to be here sooner than you think. It’s already happening in other industries, and now it’s time for the media industry to move with the times.

The reason? There are so many new ways that people are consuming content now: on mobile devices, on TV, and even over their computers. And they’re all looking to get their entertainment in less time than ever before!So how do we solve this problem? By automating the process of creating content through automation technology like RPA (or robots), of course! This gives us an opportunity to create more content faster without having to hire anyone else—and without having any human error or mistakes on our end either.

If you’re looking to improve your company’s processes and streamline operations, then RPA can help you do that.

To find out more about process improvement for the Media & Entertainment industries, speak to one of our RPA consultants. Email at [email protected] or Contact Us to start your intelligent process automation journey today!