How Automation Testing Can Enhance Customer Experience?

How Automation Testing Can Enhance Customer Experience?


Customer experience is an essential part of any business, and the quality and reliability of your product or service can have a direct impact on how customers perceive your brand. For example, if you’re selling luxury goods online and shipping packages late, this could lead to customers thinking twice about buying from you again in future.

But what if there was a way you could continuously monitor every step of the process? That’s where automation testing comes in: it allows developers to test their code as they write it so that bugs are caught before they go live – reducing risk and improving customer feedback in the long run.

How Automation Testing Can Enhance Customer Experience?

Automation testing has become a common practice among software development teams over the last few years. The benefits of automation testing include faster development time and lower running costs due to fewer human errors (or bugs) caused by incorrect coding or typos made by developers. It also helps ensure that changes made don’t break existing systems or applications because automated tests ensure everything works as intended before any new code is pushed live – again saving costs for both businesses involved as well as those who pay for server space etc.


Source: Mabl

Automation testing can be used at every stage of development life cycle but especially when creating features such as APIs (application programming interfaces), databases or data pipelines. Automation testing helps in improving the customer experience by:

  • Meeting deadlines: It is easier to meet deadlines with automation because it can run tests continuously and check for bugs faster than manual testing.
  • Finding bugs faster: Since you don’t need to manually test everything, you’ll be able to find more bugs in your application or software product faster compared with manual testing methods like manual exploratory testing or walkthroughs which take longer time frames but don’t guarantee that you will find any new issues every time they are done manually due to human error rate of testers.
  • Cost-Effective: Automated testing is also more cost-effective than manual testing, because you can run it continuously without having to hire more human resources or pay for long hours of manual exploratory testing. Automating your tests will also help you avoid spending time on repetitive and mundane tasks that don’t add value to your product or service, which means you’ll have more time to focus on other important things like improving customer experience.
  • Save Time: Automating your tests can also help you save time and money in the long run. For example, if you have a large number of websites or web applications which need to be tested on a regular basis, then it might be cheaper for you to invest in an automated testing tool instead of hiring more manual testers who will only take up more resources than they give back in return.

Automation has made it simple for QA testers to test their applications efficiently, also helping them meet the deadlines. It reduces the cost of testing and eliminates human errors in terms of time taken and effort required. For example, if you have a team of five testers who perform manual testing every day but they don’t know each other’s schedules or preferences, then it will take them one week to test an application that needs 30 days’ worth of work. Now imagine if these same people are able to automate their tasks using tools such as Selenium WebDriver (Selenium) or Robotium (Robotium), which can help them finish their work faster than before by taking advantage of automation tools like Workload Management Systems (WMS).

Automation can be used in several different ways, such as:

  1. To find and fix bugs faster by maintaining a consistent test suite.
  2. To reduce the cost of testing by using tools such as WMS.


Automation testing has emerged as a game changer in the world of QA testing. It has made it simple for QA testers to test their applications efficiently, also helping them meet the deadlines. Automation testing saves time and money, while increasing productivity.